We led communications strategy across the project lifecycle, from announcing the real estate acquisition and supporting donor engagement to developing the website, coordinating events, producing digital content, and executing a launch campaign tied to the facility opening.

We developed and launched a research-backed digital parenting initiative, combining community engagement, expert content, a comprehensive resource website, grassroots outreach, earned media, organic social media, and targeted digital advertising.

We developed and executed a targeted Meta advertising campaign focused on the school’s academic performance, supportive environment, and student success stories. Messaging and creative were informed by community focus groups and optimized for families across Ward 7 and surrounding neighborhoods.