Exceeding Enrollment Goals Through Targeted Meta Advertising

Challenge
DC Scholars Public Charter School needed to increase enrollment applications ahead of the MySchoolDC deadline and stand out in a highly competitive enrollment landscape.

Approach
We developed and executed a targeted Meta advertising campaign focused on the school’s academic performance, supportive environment, and student success stories. Messaging and creative were informed by community focus groups and optimized for families across Ward 7 and surrounding neighborhoods.

Results

• Surpassed enrollment goals, enrolling 510 students against a goal of 470

• Drove significant traffic and engagement through highly efficient ad performance

• Generated enough demand for the school to hire additional staff and expand classroom capacity