About Frontwood Strategies

A full-service strategic communications firm that meets nonprofits, advocacy organizations, foundations, and people working for change where they are.

Nell Callahan, an award-winning communications strategist, founded Frontwood Strategies in 2018 after more than 15 years working with some of the nation’s largest brands and prominent advocacy campaigns. She chose her firm’s name as a tribute to where and how she grew up: in a family of small business owners with an entrepreneurial spirit, where fundamentals mattered. Born from a vision to cut the noise out of strategic communications, Frontwood Strategies is a full-service strategic communications firm that meets nonprofits, advocacy organizations, foundations, and people working for change where they are. 

While not all of our clients are based in the greater DC area, they do all share the need to communicate about causes or policies. Thanks to our political training, we take care to work and create in non-partisan ways. We focus on the big, important issues at hand and tailor messages to resonate with people on both sides of the aisle, instead of pitting left against right.

When working with us, our clients and partners get a trusted, senior level strategist in the room (or on the call) who can workshop—and offer smart solutions to—complex challenges in real time. Clients breathe easier, feeling confident in and proud of the communications work they produce together with Frontwood Strategies.

How We Work

Nimble

We can pivot and scale quickly to meet evolving client needs, thanks to our political training and extensive network of highly skilled contractor- collaborators.

Relationship-Driven

We have strong relationships with the doers of DC – people and organizations who can help our clients move their missions further.

Trustworthy

We approach our work and clients with sincerity, prioritizing connection, flexibility, and results over rigid processes.

Effective

We develop and carry out thoughtful strategies that produce real results, instead of continually saying “yes” to work that creates a rat race of more work.

“Frontwood Strategies has been instrumental in strengthening Center City PCS's external communications efforts. The team is accessible, timely, and produces excellent work in support of our mission.”

— Russ E. Williams Jr., President & CEO, Center City Public Charter Schools

Our Team

Get to know the Frontwood Strategies leaders and teammates.

Meet our network of collaborators who help us help our clients move their missions forward, further.

Andrew Eldredge-Martin
Paid Advertising

Bruno Falcon
Media & Video Production

Danielle Noel
Campaign Strategist/Manager

David Lewis
Graphic & Web Design

Deborah Beck
Polling & Research

Isabelle McKenzie
Social & Digital
Strategy and Content

Jake Maccoby
Writing & Speechwriting

Nick Roy
Paid Advertising

Kat Mavengere
Campaign Manager &
Earned Media Strategist

Marissa Stein
Social & Digital
Strategy and Content

Michael Wilken
Campaign Manager

Vanessa Carbajal
Social & Digital
Strategy and Content

Our Vision & Values

A future where every mission-driven organization has the communications tools and expertise to create lasting change.

We’re curious.
We ask questions, challenge assumptions, and stay tuned to what’s changing so we can uncover smarter ways to tell stories and solve problems.

We’re proactive.
We stay two steps ahead — anticipating challenges, opportunities, and next moves before our clients have to ask.

We’re flexible.
We adapt creatively and quickly as priorities, timelines, and circumstances shift, balancing a clear vision with the realities of a fast-moving world.

We’re realistic.
We pair ambition with practicality, setting thoughtful expectations and building strategies grounded in what’s both impactful and achievable.

We’re caring.
We lead with empathy, compassion, and genuine human connection — showing up for our clients, communities, and each other with humility and heart.

Join Us

We’re building a DC-based team with collaborators across the U.S. to support our portfolio of education, climate, health, economic mobility, and civic engagement & leadership clients. We are curious, proactive, flexible, realistic, caring, and never stop learning, and we focus on delivering exceptional client service, smart strategy, and clear work. If this sounds like you, we want to meet you!

We are currently fully staffed, but we’re always looking for highly skilled contractor-collaborators with specific expertise. Reach out to introduce yourself at info@frontwoodstrategies.com or fill out our Collaborator Network form.