Launching UD Tech Trek for Families Navigating Digital Parenting

Education
Written By Nell Callahan

Challenge
Upper Dublin Education Foundation (UDEF) wanted to help families navigate digital parenting by creating a trusted local resource on devices, social media, gaming, and screen time.

Approach
We developed and launched a research-backed digital parenting initiative, combining community engagement, expert content, a comprehensive resource website, grassroots outreach, earned media, organic social media, and targeted digital advertising.

Results

  • Generated 2,600+ website visits, 2,100+ unique visitors, and 150+ hours of engagement

  • Achieved 240,000+ social media views within five months

  • Exceeded website engagement goals, with key resources averaging more than two minutes per visit

  • Secured local media coverage and built strong community awareness through grassroots partnerships

  • In 2026, awarded NSPRA’s Golden Achievement Award, which recognizes outstanding, strategic work in all aspects of school public relations, communication, marketing, and engagement nationwide

Nell Callahan
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