Building the Future: Launching DC's First Public School STEAM Makerspace

Challenge
Center City Public Charter Schools set out to launch DC’s first STEAM Makerspace designed specifically for public school students and needed a strategic communications partner to support a multi-year rollout.

Approach
We led communications strategy across the project lifecycle, from announcing the real estate acquisition and supporting donor engagement to developing the website, coordinating events, producing digital content, and executing a launch campaign tied to the facility opening.

Results

  • Secured coverage and visits from major outlets including NBC4 and The Informer

  • Hosted a soft-opening event attended by 100+ key donors and a community celebration

  • Helped build momentum and visibility around a first-of-its-kind educational initiative

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Exceeding Enrollment Goals Through Targeted Meta Advertising