Growing Social Media Reach Through Strategic Content

Challenge
Emerge needed to sustain and build on its social media momentum from a high-profile 2025 election cycle, growing its audience and deepening supporter engagement.

Approach
We developed and launched a research-backed digital parenting initiative, combining community engagement, expert content, a comprehensive resource website, grassroots outreach, earned media, organic social media, and targeted digital advertising.

Results
(June 2025 – July 2026, since Frontwood Strategies took over)

• Grew total audience, adding 21K net new followers across channels

• Generated 8+ million impressions across platforms

• Drove 270,000+ engagements and 1.95 million video views

• Managed paid awareness campaigns that drove supporters to live virtual events

• Managed lead-generation campaigns to help identify activists and volunteers in battleground states to receive timely trainings that make an impact in primaries and midterms