Establishing an Industry Voice for American Solar Manufacturing

Climate
Written By Nell Callahan

Challenge
The Solar Energy Manufacturers for America Coalition (SEMA) needed to establish itself as a leading voice on domestic solar manufacturing during a rapidly evolving policy and political landscape.

Approach
We embedded with SEMA’s team to execute a comprehensive communications strategy spanning media relations, thought leadership, digital engagement, newsletters, and rapid-response messaging tied to breaking industry developments.

Results

  • Secured nearly 100 earned media placements across national, policy, trade, and business outlets

  • Positioned SEMA leadership as trusted industry voices during a pivotal policy moment

  • Increased LinkedIn following by more than 1,100 followers

  • Generated 75,000+ social impressions and 1,300+ engagements

Nell Callahan
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