Establishing a Trusted Voice Through Strategic Media Relations

Health
Written By Nell Callahan

Challenge
Facing an escalating funding crisis — a legislative battle over state funding, a federal funding freeze for Title X, and Congressional cuts to Medicaid funding for abortion providers — Maine Family Planning needed to share the narrative around its work and position its leadership as a credible, trusted, relied upon source on reproductive health care.

Approach
We led media relations throughout 2025, executing rapid-response outreach tied to breaking legislative and funding developments, pitching leadership as expert voices to reporters across national, policy, and local news.

Results

  • Secured approximately 130 news clips in 2025, generating an estimated 2.45 billion media impressions

  • Earned placements in top-tier national outlets including The New York Times, The Washington Post, NPR, AP, PBS, CBS News, CNN, TIME, The Guardian, and Politico

  • Built a steady drumbeat of in-state coverage through outlets like the Portland Press Herald, Bangor Daily News, Maine Public, and Maine Morning Star

  • Carried momentum into 2026, adding new national and local coverage, including the New York Times and Bangor Daily News, within the first month of the year

Nell Callahan
Previous

Building the Future: Launching DC's First Public School STEAM Makerspace
Next

Establishing an Industry Voice for American Solar Manufacturing