Small Business Support from Frontwood Strategies
Frontwood Strategies is a Maryland-based full-service communications firm supporting DMV-area businesses and nonprofits. Our portfolio is wide-ranging, from dedicated social media support for school systems to comprehensive branding services for state-level government agencies. We're proud to support the infrastructure that drives our state's economy.
Our Services
We offer three tiers of support designed to meet the needs of small businesses at different stages of growth and varying levels of need.
Small Business Package
Our Small Business Package provides a comprehensive foundation for your communications strategy. Over a six-week engagement, we conduct a thorough website audit reviewing both content quality and user experience, analyze your social media profiles across platforms, and develop a custom editorial calendar to guide your social media and email communications strategy.
The process includes an initial one-hour strategy session, website audit, social media analysis and social media editorial calendar creation. We conclude with a one-hour closeout session to review our findings and recommendations.
Investment: $2,000 (discounted to $1,750 if booked before the end of 2025)
Custom Coaching
Our Custom Coaching option provides one-on-one sessions tailored to your specific needs. These sessions can be used to draft communications strategies, walk through campaign development, troubleshoot challenges, or provide guidance on specific initiatives. Each coaching engagement is customized to address your unique goals and timeline.
Investment: 3 sessions: $1,000, 5 sessions: $1,650, and 7 sessions: $2,250
Full Service
Our Full Service option delivers comprehensive communications support for businesses ready to scale their outreach efforts. Services include email strategy and execution, social media content production, audience engagement management, paid media campaign development and management, and additional strategic communications support tailored to your business objectives.
Investment: Custom pricing based on scope of services and ongoing needs
About Our Founder, Nell Callahan
Nell Callahan founded Frontwood Strategies after more than a decade working with some of the nation's largest brands and prominent advocacy campaigns. As Managing Director and Chief of Staff at SKDKnickerbocker, she worked with the government of Puerto Rico to frame the Island's historic fiscal crisis as a humanitarian crisis, leading the charge for landmark legislation that gave them access to bankruptcy protection, and in 2013, was part of the team that helped make marriage equality legal nationwide. She received her master's degree in media and public affairs and her bachelor's degree in liberal arts from The George Washington University.
